In addition to everything we discuss, there is a lot going on behind my forehead. The selection of appropriate lenses, lighting set-ups, and settings are always rolling. And while a similar lighting set up may be used for several different clients, I'm not ashamed to admit that I'm such a control freak about my clients being happy, that I'll do lighting tests beforehand, making minor changes as needed, to make sure that I'm getting exactly what my clients want, with our discussions in mind. The point isn't that I'm a control freak, the point is that I'm YOUR control freak! ;)
A Note on Corporate Headshots
If you are a business person, I'm sure you're familiar with understanding your ideal client or public. If you're a salesman, this translates to your ability to allow your prospect or potential client to identify with you. In working with a business or salesperson, I help my clients determine what kind of clients you have and would like to have, and what these would expect of you. Many times this boils down to what will allow your client or prospect to be most comfortable approaching you: Do they expect a suit and tie from you? Will they feel you're more approachable with rolled-up sleeves, an even more casual look, or maybe a particularly stylish look? In practice, this also works out to determining also what setting and lighting will help you to appeal to your ideal audience. With corporate headshots, as well as personal branding, understanding the current and desired audience is key.